An Engineer's Approach to Marketing

For over five years, I worked as a mechanical engineer and project manager, leading teams and delivering complex, multi-million dollar B2B projects from concept to completion. My world was one of data-driven systems, tight schedules, and the constant pursuit of operational excellence, where I helped increase deliverable production by up to 30%.

Throughout my career, I saw a recurring challenge: brilliant, technically complex products in the CAD/CAM/CAE space often failed to connect with their ideal customers because their marketing didn't speak the language of engineers. I realized a significant opportunity existed to bridge this gap.

I founded Nielson Strategy Group on a simple principle: the best person to market a complex technical product is someone who understands it from the inside out. We partner with forward-thinking companies to capitalize on this opportunity, building data-driven content and SEO engines that translate technical brilliance into a powerful commercial advantage.

If you're looking to build a marketing strategy as robust as your product, I'm always open to a conversation. Let's connect.